The situation
A mid-size insurance group was approaching a renewal of its five-year strategic plan. The previous plan had been produced through a standard process, involved the right people formally, and was essentially ignored within eighteen months because nobody at the operating level had meaningful input into it and the assumptions it was built on became outdated before the plan was complete.
The challenge
Produce a strategic plan that would actually be used as a decision-making framework rather than a shelf document, while operating under board pressure for a clear, ambitious long-term direction.
Outcome
The plan was used as a live decision-making framework for the following three years. Two major strategic choices in the subsequent eighteen months were explicitly made with reference to the plan rather than being made independently and then rationalized against it afterward.
What we did
- 1
Conducted a structured diagnosis of why the previous plan had failed to take root, including confidential interviews with operating leaders who had not been asked for their honest assessment before.
- 2
Rebuilt the planning process to generate genuine strategic choices rather than sanitized consensus positions, including a facilitated process for surfacing and resolving the disagreements that had been papered over.
- 3
Produced a plan with explicit prioritization, stated trade-offs, and accountability structures connected to operating decisions rather than to aspirational metrics.
- 4
Remained engaged through the first quarterly business review to establish the use of the plan as an actual reference document.